About me:

Romanian
International experience
Available globally
15 years of advertising

You've just landed on the profile of a multidisciplinary creative in the truest sense of the word.

I am an experienced Senior Creative, with art direction background and a passion for illustration.
That means I’m equally dedicated to coming up with ideas, creating kick-ass cross-media concepts and crafting artworks that rise above the brief’s challenges.

Trying to fit me in a box usually doesn't work.
That’s because by combining my Arts education and my Ads experience, I feel enabled to come up with unconventional approaches and a broad range of executions.

All that while staying pragmatic, hands-on, keeping up with trends, technologies and online/offline marketing strategies.

I’m fluent in my craft and conceptually strong, experienced with pitch decks and storytelling presentations but also have a heart for mentoring teams through their own challenges.

Count me in on:

Concept / Layout design / Moodboards / Look & Feel / Strategic Thinking / Leading and mentoring teams / Working closely with photographers and directors / Set design / Project coordination from start to production phase / Invent and execute new illustration styles / Branding / Film / Social Media / Corporate identity / Packaging Design / Website Design

AGENCIES

VMLY&R Bucharest
Thjnk Hamburg
McCann Erickson B
FCB Hamburg
Ogilvy Dusseldorf
Publicis Hamburg 
Havas Dusseldorf
TBWA Dusseldorf
Scholz & Friends H

BRANDS

BAT
C&A
Maybelline NY
Nivea, Labello
Swarovski
Aldi
Kölln Flocken
Unilever
KFC
Coca-Cola
Nespresso
Nissan

AWARDS & HONOURS

Cannes Lions 2 Shortlists, 2014
Creativity Awards Shortlist, 2014
Effie Awards Bronze, 2015
Fibra Awards Silver, 2015
New York Festivals - Jury 2018

EXHIBITIONS (ILLUSTRATION)

Night of the Museums, Düsseldorf 2017
Women's Int. Comic Art Fest, Brussels 2016
Art for Colectiv, Bucharest 2015