Agency: McCann Erickson
Client: Dero, Unilever
Role: Concept & Art Direction
The Viscri
Autumn Olympics
Dero, an Unilever brand, is a well known Romanian detergent.
They wanted an autumn promotion that hooks people in an engaging manner.
Insight: in the beautiful village of Viscri in Transylvania, a community of ladies became famous for their lovely traditional knitting. It’s their main source of income and they are very sought after - by Romanians and internationally.
Idea: the Viscri Autumn Olympics, an interactive online platform through which Dero has a chance to cherish craft work. The idea fits the brand like a glove by featuring these women in the campaign and offering the knits as prizes.
The Viscri Autumn Olympics
Dero, an Unilever brand, is a well known Romanian detergent.
They wanted an autumn promotion that hooks people in an engaging manner.
Insight: in the beautiful village of Viscri in Transylvania, a community of ladies became famous for their lovely traditional knitting. It’s their main source of income and they are very sought after - by Romanians and internationally.
Idea: the Viscri Autumn Olympics, an interactive online platform through which Dero has a chance to cherish craft work. The idea fits the brand like a glove by featuring these women in the campaign and offering the knits as prizes.
Key Visuals
To promote the upcoming website, I "knitted" the layout concepts for in store and online banners, as well as outdoor prints.
Key Visuals
To promote the upcoming website, I "knitted" the layout concepts for in store and online banners, as well as outdoor prints.
© 2022 Ana Caizerliu. All rights reserved.
.
© 2022 Ana Caizerliu.
All rights reserved.
.