MAYBELLINE

DIGITAL CONTENT CAMPAIGN.

Agency: Ogilvy & Mather
Client: Maybelline New York
Role: Concept, Art Direction

Lip Contour Palette
by Maybelline.

While working @Ogilvy I developed all the digital content communication for Maybelline New York.
This is one of the many social media campaigns I was involved in.

We launched the first Maybelline lip contour pallete, featuring Lena Gercke, a famous German fashion model and television host.
Since the product is meant for lip re-shaping and it has 4 different application steps, we came up with gif tutorials and developed 3 different trendlooks to teach and inspire the audience.
The campaign ruled on all social media channels and on Maybelline's German website.

Lip Contour Palette
by Maybelline.

During my time at Ogilvy I developed all the digital content communication for Maybelline New York.
This is one of the many social media campaigns I was involved in.

We launched the first Maybelline lip contour pallete, featuring Lena Gercke, a famous German fashion model and television host.
Since the product is meant for lip shaping and it has 4 different application steps, we came up with gif tutorials and developed 3 different trendlooks to teach and inspire the audience.
The campaign ruled on all social media channels and on Maybelline's German website.

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© 2022 Ana Caizerliu. All rights reserved.

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  © 2022 Ana Caizerliu.
  All rights reserved.

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