C&A
FLEX JUMPS

Spring 2021 INTEGRATED CAMPAIGN 

C&A
FLEX JUMPS

Agency: Thjnk
Client: C&A
Role: Art Direction, Concept

More stretch,
more fun.

In spring, we brought the C&A models of all shapes and ages to the playground, to prove & test the stretch factor of the collection. Diversity and inclusion is at the core of the brand, so picking our talents was an honour and a pleasure. Our models happily bounced on a trampoline, enjoying the flexibility of their pants with great jumps and fun moves.

This way, we communicated the product value through a fun, catchy and quick creative hook.
P.S. "Hose" means trousers in german :) 

More stretch, more fun.

In spring, we brought the C&A models of all shapes and ages to the playground, to prove & test the stretch factor of the collection. Diversity and inclusion is at the core of the brand, so picking our talents was an honour and a pleasure. Our models happily bounced on a trampoline, enjoying the flexibility of their pants with great jumps and fun moves.

This way, we communicated the product value through a fun, catchy and quick creative hook.
P.S. "Hose" means trousers in german :)

Mockuped-web-1
SPRING_2_OOH_FOR-WEBSITE-3
SPRING_2_OOH_FOR-WEBSITE3-1
SPRING_2_OOH_FOR-WEBSITE2_single-1
SPRING_2_OOH_FOR-WEBSITE3
SPRING_2_OOH_FOR-WEBSITE6
single-SPRING_2_OOH_FOR-WEBSITE7
SPRING_2_OOH_FOR-WEBSITE5-1
SPRING_2_OOH_FOR-WEBSITE8

© 2022 Ana Caizerliu. All rights reserved.

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  © 2022 Ana Caizerliu.
  All rights reserved.

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